Our China division was founded by three Directors that have a combined 60+ years of experience in the Freight Forwarding Industry, and over 10 years of direct sourcing and retail experience.
Westbound Logistics Services (China)
Westbound are not just a distinct, separate freight supplier to our customers. We assimilate with our clients, understanding fully their product, service and values, and thus effectively become the de facto freight division for each and every client’s business.

It was only in year 7 of business that we decided to open our very own offices in Hong Kong and China, whereas most global freight companies rely on a strategic partner.

Westbound are proud of the way we do business, how we treat our clients, staff and suppliers. We wanted the same throughout our client’s experience from start to finish so felt it was important to us, to have our input across the entire experience. This is a clear statement that, as one of the new generation of Freight Forwarders, we believe in embracing change for the future growth and development of our company, and as part of the larger freight industry as a whole.

Logistics & Visibility

Our huge buying power across a global group of offices enables us to acquire VIP service levels that we always pass on to our clients, thus allowing them to benefit from an attractive cost saving, compared to industry standard shipping, storage and delivery charges.

In addition to this, you will also have the peace of mind that comes from Westbound handling the entire process from start to finish. By making us your first port of call, you will never have the headache of dealing with shipping processes again, as you become part of the ever-growing group of Westbound clients!

Many of our clients benefit from our Westbound Hub, which is directly fed from our in-house freight system. What you see on our Hub is exactly what our operational team sees internally, here in our offices in Hong Kong & China. It is real time data, and the best way to gain full visibility of the status of your shipment. Would your accounts procedures benefit from being able to download copy invoices? Or maybe your operations department needs quick access to customs papers? Our comprehensive, user-friendly Hub provides all of these functions.


As one of the freight industry’s most appealing NVOCC companies, we are consistently operating highly successful consolidation services that run to and from Hong Kong and every main port in China.

Our main core services include weekly consolidated cargo (LCL) services to all main ports in Europe, Australasia, USA, India and the Middle East. We also operate import LCL services each week from the UK to both Hong Kong and Shanghai which act as hubs for China distribution for luxury commodities and precious infant products.


Our airfreight capabilities have grown significantly to a level that matches our ambition and high standard benchmarks.

Existing and new services now include consolidated pallet services to and from London, Sydney, Melbourne, Brisbane, Perth, Los Angeles, New York, Boston, Chicago, Dubai, Frankfurt, Paris, Delhi and all major worldwide airports.

Westbound are IATA registered and hold master loader status with all major airlines. This gives us truly competitive rate levels due to the volume commitments we enter each year.